Key Personnel

Dan Schaefer


Bio for Dan coming soon!

Joe Kelly

General Council, Chief Strategy Officer

Joe is a lifelong avid reader who helped found the company to put quality books in the hands of children at a price parents could afford. He has helped Dan, his college roommate and football teammate (University of Tennessee at Chattanooga 1988), with the company from its conceptual stage to the present.

Joe has also been a practicing lawyer for over 30 years since graduating from the University of Chicago Law School in 1991. He has been married to LeAnn for over 30 years and they share a daughter Maeve.

Chris Castleberry

Chief Financial Officer

Chris has led organizations ranging from privately owned manufacturing companies and startups to global functions within a Fortune 200 company.

He has held executive and C-Suite level positions in Operations, Finance, Sales and Marketing. Chris has a Mechanical Engineering degree from the University of Tennessee and an MBA from the University of North Carolina, Pembroke.

Chad Speck

MFRC Foundation for Literacy

Chad heads the MFRC Foundation for Literacy working closely with families and schools by matching them with donors including professional athletes and organizations. Mr. Speck serves on the Board of multiple non-profit corporations and is a volunteer football coach at Christian Academy of Knoxville.

Mr. Speck attended Clemson University (Magna Cum Laude 2001) where he was a two-time team captain of Clemson’s football team. He graduated with honors from the University of Tennessee College of Law in 2004.

Don Payne

Vice President, Operations and Specialty Products

Bio for Don coming soon!

Tyson Clabo

Vice President, Philanthropy

Bio for Tyson coming soon!

Brooke Hall

Manager, Amazon Programs

Bio for Brooke coming soon!

Tulen Antrican​

Vice President and General Manager
Bio for Tulen coming soon!